Big-data solutions are now available to identify the 98 percent invisible visitors down to their home address and to filter them by demographics drivers. In fact, it is now possible to link 25-40% of all your website visitors to their home mailing address.
The process starts by capturing your visitors’ IP addresses with our tracking code. This lets us append big data in real time, and message them about the product or service they are researching on your website.
Knowing what your customers are interested in is important to conversion, and now when you reach out to them—whether through targeted digital ads or direct mail—you can message them about the products that they were interested in.
